An effective proposal will:
• Tell a good story
• Present a personal, critical perspective on some aspect of the human condition.
• Inform and emotionally move an audience
A synopsis
This is the most important section – this is where you summarise the overall project.
The audience
State clearly your anticipated audience. ‘Everyone’ is not sufficiently specific. You need to convince the TV company that you can pull in an audience for this programme, and that they will sit through the film with you all the way to the end. If you’re making a series, you need to convince people will keep coming back for more.
The big idea
What is the programme all about? What is different about this programme? What new ideas or information will it contain? What is the programme’s main goal?
The conflict
You need conflicting views to be brought out during the programme, otherwise it will be dull and lack drama. Even a factual documentary tells a story.
Structure
A paragraph or two on how you intend to structure your film.
Resolution
How will the programme end? Where is it heading?
Other Work
Has any media work already been produced on this subject? If so, what is new, different, interesting, engaging about your approach?
The goal of a proposal is to communicate your idea to someone who may know nothing about either you, your previous work, or this project
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